Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

There is a reason why the old adage is “know thy customer” and not “know thy target audience.” Knowing your customer is a lot easier. You can talk to your customer directly and develop a relationship ...

Creating and building brand awareness, with potential customers, is essential to success. Here’s how to recognise and connect with your target market. You’ve created a product you're proud of, you’ve ...