Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

During Apple’s keynote at this year’s WWDC 2017, Craig Federighi announced iOS 11 support for the oft-forgotten quick response (QR) codes. While users stateside may not use QR codes regularly, for ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

Now that Google is using the two-dimensional bar codes as part of its local businesses listings program, it's all the more reason for an app to help read them. CNET contributor Don Reisinger is a ...

Cameron Nakashima joins producer/host Coralie Chun Matayoshi to discuss why QR codes are used, legitimate businesses uses, ...

Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for reliability and relevance.

Quick Response (QR) codes need to be better used with a clear strategy in mind, and not be used for the sake of doing so. Badly implemented QR code campaigns may erode consumer interest, and this may ...