To remain relevant in the ever-changing world of social media, a brand must stay true to its identity while continually adapting to new trends and platforms. While maintaining a strong presence on ...

Which trends will define social media marketing this year? To find out, Emplifi conducted a survey of 564 marketers. An infographic (below) covers key insights from the research. It explores key ...

In the digital era, fashion no longer trickles down exclusively from runways or glossy magazines. Instead, it spreads at lightning speed through screens, feeds, and short-form videos. Today, fashion ...

2025 is coming to an end, and it's been a wild year on social media. Every year, viral trends, videos, and memes take the world by storm, with the public either jumping in or being incredibly confused ...

It’s commonly understood that a successful e-commerce strategy requires a paralleled social media strategy. Today’s consumers look to social media for detailed product information, proof of value and ...

Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing more difficult to discern than ever before. At the same time, a steady ...

The social media landscape is changing fast — here’s how brands can show up, get noticed and stay ahead this year. For younger audiences, TikTok and YouTube are the new search engines. By 2026, AI is ...

Social media users, in 2026, are reliving 2016 nostalgia online. We answer the questions swirling around why and what this means. HILLARY CLINTON: I don't know who created Pokemon Go. But I'm trying ...

Some trends have been a slow burn while others have exploded and extinguished, but all have had an influence on retail sales – even causing global shortages, in the case of matcha - as their appeal ...