For 2026, the big idea is to focus on real people and their stories. Even with cool AI tools, what really connects with ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

If your brand hasn’t yet embraced influencer marketing, the time is now. It’s not just a trend — it’s a proven strategy that can elevate your brand, build trust and drive growth. Yes, even for your ...

To prove the value of brand marketing, Kerbel and his team decided to conduct an experiment. They’d run a six-month marketing blitz—complete with influencer marketing campaigns, cultural marketing ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

2026 is shaping up to be a defining year for influencer marketing. While investment continues to rise, brands are under ...

Social-media creators are taking center stage at this year's Democratic National Convention. While some reporters have balked at attendance costs and limited desk space, influencers are thriving. The ...

Throughout the past couple of years, KFC has made progress toward its objective of attracting younger and more diverse customers by launching boneless, portable offerings like the chicken sandwich, ...

Weber Shandwick North America has hired Dontae Mears and Chanel Lake to lead influencer strategy in the Central and West regions, respectively. Mears joined the firm as Central SVP of influencer ...

Digital Brands Group (NASDAQ:DBGI) has partnered with prominent influencer marketer LTK to raise awareness of its Sundry, Stateside, and Avo brands through videos and influencer endorsements. “LTK is ...

In the evolving landscape of healthcare professional (HCP) engagement, face-to-face interactions remain a cornerstone. They ...