Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...

In much the same way as Google decided not to kill off third-party cookies in Chrome, the company’s recent announcement of a more relaxed stance on fingerprinting has certainly raised some eyebrows.

Google's New IP Protection Mode Might Help With Creepy Tracking Ads After nearly three years of promises, Google is finally ready to roll out a proposed solution to prevent advertisers from tracking ...