For more than a decade, the ad tech industry has tried to replace the term “fingerprinting” with euphemisms, like probabilistic modeling. But too bad for ad tech, because the term stuck. All of the ...

In late December, right before the holidays, Google announced a policy change that elicited both cheers and jeers. Starting on February 16, Google said it will no longer prohibit fingerprinting for ...

We have more tools to secure our identity online than ever before. You can ban cookies — the little pieces of information websites deposit in our browsers to ...

CaliberMind's new flexible opt-in fingerprinting capability suite lets GTM teams choose visitor identification strategy ...

We used to think of fingerprinting as simply placing your finger on an ink pad and then rolling it on paper to obtain an identifiable mark that would distinguish you from everyone else on the planet.

In the near future, your finger may no longer need to press up against an inkpad in order to provide your identity. A recent report from Wired takes a look at "contactless fingerprinting" technology, ...

A report alleges that LinkedIn, the professional networking platform owned by Microsoft, scans more than 6,000 Chrome browser ...

Getting your Trinity Audio player ready... Just when you thought we had hit rock bottom on all the ways the internet could snoop on us — no. We’ve sunk even lower. There’s a tactic spreading across ...

Google has changed how it handles digital fingerprints, leading privacy advocates to warn of increased surveillance, identity theft, and discrimination. The company positioned the changes as routine ...