Unity stock is getting hammered as AI fears escalate.

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

Walmart and Unity have partnered to integrated immersive commerce into games and apps. With it, players can buy Walmart physical goods from directly within games. This enables creators to sell ...

Unity CEO Matt Bromberg, who joined in May, is overseeing his first big product launch since taking over the gaming software company. Unity on Thursday announced the sixth version of its flagship ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...