This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

For those interested in bringing their app offerings to the masses, there are a few aspects which are wise to keep in mind. That is if you want the best chance of optimizing how your apps are ...

If you want your app to gain exposure to the traffic that generates over 150 million daily app downloads – It is essential that you find and connect to your app’s specific audience, in the app stores.

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

ASO, or app store optimization, is the process of creating and adjusting an App Store or Google Play listing for long-term, organic success. The concept of ASO has caught fire recently due in no small ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

If you're an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google Search can feel like unrealistic and unattainable goals, ...