Why AI’s real failure isn’t intelligence but memory and how broken continuity is quietly undermining advertising performance.

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

The digital screens that allowed for the quick turnaround — nonexistent a few decades ago and commonplace today — are an ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

If investments have varying returns over time, a portfolio may bear little resemblance to its original allocation.